Resources
1Four Market Research was founded in 2025 by industry veterans, each with over 15 years of experience in market research. After collaborating with several prominent organizations, we united to help companies by providing clean, high-quality data. Our specialization is in identifying potential market segments worldwide for our clients. Our primary mission is to pinpoint crucial markets and target audiences, ensuring we deliver exactly what our clients need. We are committed to teamwork and dedicated to achieving customer satisfaction. Our goal is to efficiently deliver research projects of all complexities while ensuring high-quality data at an affordable cost. We focus on upgrading our technology and tools to maintain quality by detecting robotic usage, fraudulent respondents, and AI-generated responses etc.
With a panel reach of over 2 million engaged respondents across 100+ global markets, we aim to conduct over 500,000 surveys annually, delivering actionable insights that help clients navigate complex business challenges and opportunities.
Our Reach
We have a global a reach across B2C, B2B and Healthcare domains. With access to over 5 million active panellists in hard to reach audiences globally, we are able to assist our clients with complex studies.
What experience does your company have with providing online samples for market research?
Genmarc Research (GMR) was founded in March 2012. GMR Team consists of experienced and professional Sales/Project Management Team to ensure the highest quality sample and service available for your needs.
Please describe and explain the type(s) of online sample sources from which you get respondents. Are these databases? Actively managed research panels? Direct marketing lists? Social networks? Web intercept (also known as river) samples?
GMR represents an actively managed panel representing many diverse groups of Consumers. Panelists are double-opted in to the research panel through various methods all utilizing high affinity based relationships. Recruitment techniques include both online intercepts as well as offline techniques depending on the target audience groups.
If you provide more than one type of sample source: How are the different sample sources blended together to ensure validity? How can this be replicated over time to provide reliability? How do you deal with the possibility of duplication of respondents across sources?
For most of the surveys, GENMARC uses direct invites sent to its panelist but for surveys where partners are used, IP duplication check is implemented so that respondent from single IP cannot take the survey again. This ensures that common panelist of partner and GMR panelist do not enter the survey twice and are restricted before entering the survey.
Are your sample source(s) used solely for market research? If not, what other purposes are they used for?
GENMARC Research is an actively managed panel, used solely for market research. Our panel is never used for Direct Marketing Purposes.
How do you source groups that may be hard-to-reach on the internet?
Apart from proprietary panel, GMR’s exclusive vendor network of partners allows us to provide quality completes on a Global Basis. Just a few of our audience groups include ITDM’s, small and enterprise level BDM’s, GenPop, Moms, HR, Financial DM’s, and we are developing hard to reach ailing groups and medical practitioners.
We partner with affinity groups and develop panels speaking to the audience in a way that will drive greater responses and enhanced reasons for participating in research that is not specifically incentive driven. The response driver we use is more focused on who asked your opinion vs. what you get for giving it. Additionally we work with partners who have profiled their panels in a similar manner; allowing for high targeting, solid response rates and quality responses.
Customers of GENMARC Research have successfully engaged our network to access hard-toreach groups such as young adults, males, minorities, for specific studies—our customer base consists of large numbers of Market Research firms.
GENMARC Research utilizes load balancing of survey invitations which prevents over- surveying of high-demand groups. This safeguard scientifically corrects for biases created as a result of previous sample draws during the course of normal operations. Our approach diminishes the possibility of these groups being “over-surveyed” and produces representative, high quality panel sample for our customers.
What steps do you take to achieve a representative sample of the target population?
For client-based surveys, a sample is drawn at random from active GMR members, who meet the screening criteria (if any) for the client’s study.
Once assigned to a survey, GMR members receive a notification email on either their business PC or their personal email if using their own PC. The email notification alerts them that there is a new survey available to take and contains a unique link for that individual to start the survey. Email reminders are sent to unresponsive members. If email does not generate a response, a second reminder is initiated. The usual protocol is to wait at least three days and between reminders.
GENMARC Research also operates an ongoing incentive program to encourage participation and create member loyalty.
Sample is drawn according to the specifications of the study. Sample can then be deployed in batches/replicates if required. This is controlled by the operations group, who has responsibility for all survey assignments. The sample deployment procedure is flexible enough to accommodate batches/ replicates, time zone as well as geographic staggering.